John Francia is the President of Woven. He is also the Executive Director of the Social Economy and Action Research Foundation (SEARCH), which specializes in planning, implementing, and documenting community-based enterprise initiatives.
When super-typhoon Haiyan hit the Philippines in 2013, he was tasked to visit Samar and create an area development plan for the devastated towns - a project spearheaded by ABS-CBN Lingkod Kapamilya. It was there that he met the famous banig weavers of Basey. Shortly after, he became a Jesuit volunteer and spent a year in the community, helping the weavers earn a living from their craft. When he came back to Manila, he co-founded Woven with Trish Lim to continue the work he had started.